LiveAquaria has been sold....

Discussion in 'General Reef Discussion' started by MAXreefer, Jul 15, 2020.

  1. MAXreefer

    MAXreefer Administrator Emeritus
    Lifetime Member

    Joined:
    Feb 6, 2008
    Messages:
    5,573
    Likes Received:
    211
    Location:
    Inver Grove Heights, MN
    Been a rumor for quite some time but finally a confirmed statement from Kevin.
    Hope they will do even better as under Petco

    From the statement on another forum:

    As LiveAquaria® celebrates its 20th Anniversary, we want to take this opportunity to share important news to you, our loyal and valued LiveAquaria® customers:

    Petco has entered into an agreement to sell LiveAquaria® to an independent company who is eager to take our brand to exciting new levels! The sale is scheduled to close in late July. The entire LiveAquaria team at our headquarters in Rhinelander, Wisconsin will continue in their same positions and roles with the new organization.

    My role as LiveAquaria Director continues and increases as a stakeholder with the new ownership group. I am very excited to help lead our dedicated and passionate team to new levels. We look forward to an exciting future as we pursue new and innovative ways to ensure you, our valued customers, receive the best customer service, brand-name products, and the highest quality aquatic life you've grown accustomed to with LiveAquaria®.

    Again, thank you for your loyal patronage.

    Sincerely,
    Kevin Kohen
    LiveAquaria Director
     
  2. RSnodgrass

    RSnodgrass TCMAS President
    BOD Lifetime Member Event Committee Meeting Host 2019 Meeting Host 2020

    Joined:
    Apr 7, 2007
    Messages:
    6,973
    Likes Received:
    1,453
    Location:
    Lynd, MN, United States
    Woah... wonder who had the coin to do that?
     
  3. patent

    patent Ok Moderator
    BOD Lifetime Member

    Joined:
    Apr 23, 2007
    Messages:
    4,399
    Likes Received:
    272
    Location:
    Eagan
    My guess is the employees pooled their trumpbucks and bought it.
     
    • Like Like x 1
  4. RSnodgrass

    RSnodgrass TCMAS President
    BOD Lifetime Member Event Committee Meeting Host 2019 Meeting Host 2020

    Joined:
    Apr 7, 2007
    Messages:
    6,973
    Likes Received:
    1,453
    Location:
    Lynd, MN, United States
    Looks like it was confirmed to be an independent ownership again... may just have been them covid bucks after all!
     

Share This Page